La Marocaine des Jeux et des Sports Advertiser of the Year at the African Cristal Festival La Marocaine des Jeux et des Sports (MDJS) was awarded the prize of “Advertiser of the Year” at the closing ceremony of the African Cristal Festival on May 4.
This festival presents the finest creations and accomplishments in Africa, and recognizes the achievements of the communication specialists operating in the region. The sixth edition of the African Cristal festival took place in Marrakesh for the fourth consecutive year.
The theme was Boldness, and gathered more than 400 professionals from a diversity of nationalities who work in communication and media (agencies, advertisers, communication and marketing departments).
In addition to its recognition as “Advertiser of the Year”, the Gold Digital Cristal awarded MDJS for its initiative #3andiBlasti in the “Integrated Campaign” category.
The #3andiBlasti initiative was launched on April 6th, the occasion of the International Day of Sport for Development and Peace (a day commemorated by the United Nations www.un.org/en/events/sportday/).
The 15 videos of this campaign aim to promote women’s sports practice by fighting against preconceived ideas and prejudices. Videos are available on 3andiblasti.com, or on the Facebook page of MDJS.ma. Younes El Mechrafi, CEO of MDJS, stated “I am moved and proud of this distinction. It is the outcome of years of hard work of an extremely committed team in the service of a noble cause”.